January 2020: Marketing Action Calendar for Restaurants

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Another year and another January is upon us for restaurateurs. Although December is undoubtedly a hectic month for workers in the trade, it is not yet time to succumb to fatigue.

During the first days of 2020, the Christmas spirit will still be burning in the hearts of Spaniards. This is an opportunity that restaurateurs cannot ignore, as the January sales begin across the country, with which businesses hope to decimate the Christmas bonuses received in December and the few savings that citizens have in their possession after so much celebration.

These sales coincide with the infamous WhatsApp Number Database January slope, and between battered wallets and New Year's resolutions, this is the period in which many men and women decide to follow a strict low-calorie diet, rejecting any option of eating out.

The last three weeks of this month are therefore a challenge . While some people take advantage of this to catch their breath, some professionals prefer to evaluate which restaurant promotions can allow them to keep up the pace, or develop marketing actions that lead to a better positioning for dates with greater activity, such as Easter or summer.

With all this said, we present to you the most relevant marketing actions for restaurants in January 2020. Let's go!



Latest Christmas events
During the first week of January there are three events that restaurateurs can use to their advantage to keep the pace of December going for a little longer .

The first day falls, as it could not be otherwise, on day 1. New Year brings with it an important family meal , in which members wish each other a prosperous future throughout the year and welcome 2020 with a copious meal.

The night of the Three Kings is the next date with the restaurant. This is a magical evening for the little ones . Many parents go out of their way to enjoy this magical night in an unforgettable atmosphere that will make beautiful memories germinate in their children. The restaurateur can offer a pleasant atmosphere for families with children, as well as special menus and even a small-scale parade.

If parents have not wanted to take their children out to eat the night before, they will most likely do so on the 6th itself, after the children have opened the presents given by Their Majesties, thus closing a perfect day for the children.