Definitions that every SMM manager should know

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The tools of a professional SMM-schid should always include the same professional sleing. In the article, we will talk about several important definitions that every SMM specialist should know. The article will be small, but very useful. Mottle on the must-hat!

1. Cover (Reach)

The coverage of the publication is the number of people who could see your publication: viewed the tape when the post was in it, or went into the community and saw your post there. Simply put, it’s the number of people who have seen shopify website design  or heard about the publication somewhere. The coverage can be evaluated in popular social networks: Facebook (only for business page owners on the “statistics” tab), Instagram (using Insights, only for business page owners), VK (for all users this feature is available in the “statistics” section).

2. Involtage (Engagement)

Involtour is the sum of subscribers’ interactions with your publications. Also, the level of engagement of the audience is often used (engagement rate), which is calculated as a percentage of actions to coverage.

The most common types of user interaction with content are likes, reposts and comments. They are in almost all social networks, but are called differently.



Depending on social networks and formats of publications, there are other types of activities. For example, Instagram has a saving for posts in the tape, the number of video views, publications in Stories and others.

3. Views (Views count, Impressions)

The total number of views of the publication or all posts. If the coverage counts the amount of users who have seen the publication, then the shows are the amount of all views. One user can view the same record several times.

VK recently the number of views began to appear directly in the tape.

Facebook Posting views are only available to communities with fewer than 250 participants. And Instagram in all the same Insights you can track the number of impressions of a specific publication and the dynamics of views over the past week /