A message that is increasingly less focused

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Here are some high-value insights for you on the topic of pharmaceutical inbound marketing: The role of information in the prescribing process New marketing scenarios for the pharmaceutical and health sector Informing through packaging in the pharmaceutical and Para pharmaceutical sectors: Wetag is born The approach to the final patient Stringent regulations and the fear of triggering a reputational crisis and damage to the image of one's company have always meant that pharmaceutical and Para pharmaceutical companies have not attempted a direct approach to end patients. However, especially manufacturers of non-prescription drugs or food supplements have realized.

The need to change their line of thinking. More and more companies have started to use social networks to interact with end patients and to give them advice on how to use their product, leading to the implementation of e-detailing platforms capable of creating a "closed loop". Not only that, the constant web designs and development service use of mobile devices by users has led pharmaceutical and Para pharmaceutical companies to equip themselves with apps through which to monitor the progress of the therapy followed and through which to send reminders. Once again, what the final patient is looking for is useful, quality and objective information capable of making them make a thoughtful choice and dispelling all their doubts.



Extremely important prerequisite for starting an inbound marketing strategy (for example), through which to generate contacts interested in purchasing thanks to quality content. We therefore move towards a strategy entirely focused on the needs of the final patient aimed at attracting his interest rather than interrupting him with annoying advertisements. Pharmaceutical and par pharmaceutical: why it is aligning marketing and sales The new nature of pharma sales: personalized and data-driven The concept of involvement with your customer in the pharmaceutical and par pharmaceutical industry has definitely changed.