SEO is very dynamic and evolves as the human

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Amanda Jordan is the Director of RecketyRoo and nails it when it comes to Local SEO. SEO strategies are well known for ranking pages on general search engines according to keywords. Thus, Amanda brought up the importance of ranking certain keywords and types of content for specific locations. If you are running a business with a local offer, or are expanding to new locations, it is worth keeping eyes open on how the searches in that location may help and how the regional behaviors may impact your campaigns. CMOs’ Workroom: How to Market During a Downturn In 2022 our CMO Vitor Peçanha met with Andrew Hoerner, the CMO at Coherent in one of our episodes to talk about marketing during downturns.

In this high level conversation, they made some important points on how content assets are important for attracting and converting new customers. They also talked about decision making during recession times, like spending smarter and France Phone Number Data identifying new opportunities to keep the business growing even during tough times. As leaders, it is important to keep your eyes open to what is working and bringing results and what is not. Whether weekly or monthly, leaders should help their teams by focusing on what leads to reaching their goals wisely. Planning an SEO Strategy for 2023 As already mentioned.



SEO is an essential part of a digital strategy, so in order to get ready for 2023, we invited Richard Fenning, the SEO Director of Sherlock Communications to talk about this topic. He brought some concepts and relevant information about SEO and how algorithms work giving results on the web.interactions evolve as well, but Richard pointed out 3 evergreen points for this strategy: links, content and load speed. These three as pillars for SEO bring some challenges and also new trends, like AI content creation, which is interesting but needs to be used intelligently by professionals. Some of his recommendations for SEO in 2023 were: invest in SEO teams or freelancers, add SEO to the strategy from the beginning of each project/campaign, match SEO and UX/Devs.