To accurately track inflow channels

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In this article, we will look at two of the five stages: customer acquisition and activation. AARRR Funnel Stage 1 – Acquisition Acquisition is the first step in the AARRR funnel. The key to the customer attraction stage is to create a model that can judge the performance of the channels that contributed to customer attraction. It is important to select the appropriate channels for each service and product and track them effectively. , you can use UTM parameters on the web and attribution services on apps. When using attribution services, it is important to consider various factors such as attribution window (period), attribution type, and attribution model to set standards appropriate for each service and product to enable accurate judgment. AARRR Funnel Stage 2 – Activation Activation is the second step in the AARRR funnel.


The activation stage is the process of encouraging users to convert, and it is important to effectively measure the Cambodia Phone Number Data conversion rate. You need to choose and decide on the criteria by which you will measure your conversion rate. For example, you can measure conversion rates by traffic or by users. Usually, when we want to check comprehensive indicators other than UIUX, we often check the conversion rate on a per-user basis. It is also important to analyze conversion rates by cohort and discover meaningful linear indicators. Beyond calculating conversion rates piecemeal, the key is to discover meaningful leading indicators that influence conversion rates and identify differences between converted and non-converted users. Ways to increase conversion rates include personalization, UI/UX improvements, and interventions using CRM tools. Things to keep in mind when using the AARRR framework Truth:  be monitored at each stage of AARRR.




There are often cases where we think that there are fixed indicators for each stage and explain and monitor these indicators. It is important to select which indicators to look at at each AARRR stage depending on the characteristics of each product and service. Even if the AARRR stage is the same, the indicators that need to be tracked as priorities vary depending on the characteristics of each service. Misconception: Because AARRR is a funnel, it improves from the customer AARRR metrics are determined differently depending on the characteristics of each service! Many people think that there are set indicators that need to acquisition stage? Because AARRR is a funnel, the most time and resources are often devoted to improving the customer acquisition stage.