What can I do to get my company's web page to rank higher in SEO

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There are 4 classifications of search intent! Search intent is classified into the following four patterns: 1. KNOW query (I want to know) I want to know about the keyword I searched for [Example] "Cirranti" 2. GO query (I want to go) I want to go to the place of the keyword I searched for [Example] "Ramen" 3. DO query (I want to do it) Search 4. BUY query (want to buy) I want to purchase the product of the searched keyword [Example] "Water" Let's start by explaining the four categories of search intent using specific examples. This time, I tried to standardize on food keywords that I think are familiar and easy to understand for everyone . SEO agencies and others may be able to use it in sales talks. KNOW query (want to know) First is the KNOW query "cilantro".


Here is the actual search screen "cilantro" search screen  You can see BOman Phone Number Data that there is a lot of information about cilantro itself , such as what kind of effects it has . That 's because Google is responding to the needs of users who want to know what cilantro is ! GO query (want to go) Next is the GO query “Ramen”. Here is the actual search screen "Ramen" search screen As you can see, there are many ramen shops nearby. This is Google's answer to the user's need, "I want to go to a nearby ramen shop!" DO query (I want to do it) Next is the DO query "fried rice". Here is the actual search screen "Fried rice" search screen As you can see, there are many articles about how to make fried rice.




This is Google's answer to the user's need of "I want to make fried rice!" BUY query (I want to buy) Lastly is the BUY query "water". Here is the actual search screen "Water" search screen As you can see, there are many online shopping sites. This is Google's answer to the user's need of "I want to buy water!" Search query classification Similar to search intent classification is search query classification. These are very similar concepts, so remember them as a set so you can use them differently. According to Google/Matt Cutts, there are three main types of queries. 3 search queries Navigational query (guided) Informational query (information type) Transactional query (transaction type) Navigational query (guided) A query with a clear search intent.