This had led to the well-known ruling of the of 16 July 2020 (C-311-18,EU:C:2020:559), so-called Scherms II, named after the activist Max Scherms, which declared the "Privacy Shield”, the regulatory shield that legitimized the exchange of personal data between the USA and the European Union.In particular, the CJEU, finding that a transfer to US providers falling under Article 702 of the Foreign Intelligence Surveillance Act (FISA) and security programs such as Executive Order (EO) 12333 violate the rules on international data transfers in GDPR, canceled the “Privacy Shield” transfer agreement, after dissolving the previous “Safe Harbor” agreement in 2015.
The current and gradual disappearance of cookies that we are experiencing is already Bolivia WhatsApp Number a known fact, but what the immediate future holds for us still seems uncertain .The market is moving to understand what are the possible technical solutions to a problem that involves user privacy but also the performance of marketing activities, always in compliance with regulations and data.
The main solutions which are mainly around the following two topics.Google's Privacy-Centric / Privacy SandboxIn 2019, Google unveiled the Privacy Sandbox initiative to meet growing consumer expectations for greater privacy on the web.It used a tracking method called Federated Learning of Cohorts (FLoC). However, this system seems to have not gained the favor of other vendors and is being abandoned.Universal IDFrameworks such as Unified ID 2.0 (UID 2.0) promote the creation of a unique user ID for every Internet user. The solution preserves advertisers' ability to deliver relevant and targeted advertising, but with more controls available to the user.
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發表於 2024-3-5 13:26:14