This simplification of the catalog makes

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Zara: Make it exciting Zara: Make It Immersive(Image source: Zara )  Why does it work?  On Zara's website, the experience doesn't start with the product page itself. Starting from the home page, the user feels like they are in a high fashion runway show where models walk the catwalk wearing the latest Zara collection. Below the video is infinite scrolling, which allows the user to view beautifully selected editorial images instead of searching for products in a catalog.  


Zara offers a large number of products and is constantly restocking, but there are only a us phone number list few product categories. This simplification of the catalog makes browsing easier and allows users to narrow their search using up to ten filters.  Zara - onepager  Zara - filter can you learn?  Exciting product pages like this need to be created because the images are taken in an editorial style rather than against a plain background. It's also important to consider how product photography fits into the broader on-site and off-site experience, whether it's a video on the homepage or images shared via Instagram. If this approach is implemented effectively, it can help not only sell products, but also connect with the brand and customers.



5. Glossier: The hero of your products Glossier: Hero Your Products(Image source: Glossier )  Glossier - product example  Glossier - reviews(Image source: Glossier )  Why does it work?  Beauty brand Glossier's home page is all about products, which of course includes product pages. Everything around product images—be it concise copy, user reviews, a color palette picker, or "top rated" tags—is designed to communicate the value of the product itself to the user. Image galleries help show different variations of the product, making it easier to decide what to choose. This is very important for products such as cosmetics, where the buyer does not have the opportunity to try the product first.