What Sets CRO Apart – Why is it So Important

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CRO can be approached in two ways – evidence backed and generic techniques. The first one requires more effort and usually has better ROI.
Generic techniques might not always work. What works for one website, may not work for another.
cro process

CRO is an evolutionary process

Evidence backed CRO efforts should be user-centric and data driven. It should not solely Country Email List be based on textbook tactics. You need to study your users, gain insights and form hypotheses, test them and repeat the process till you achieve your conversion goal.
Research shows that too many choices affect our decision making process. Therefore each desired action should be placed in its own landing page. It’s best not to clutter a single page with too many options or CTAs.
In continuation to the above point, your CRO efforts should also aim for the highest user experience. Don’t leave the user guessing whether he wants to only download the eBook or separately signup for your newsletter. Instead offer them a single newsletter signup form where they receive a free copy of your eBook.
Remember, less choices = lower time for decision making = faster conversion.



Images are worth a 1,000 words and certain images work better depending on your target audience. Real images sometimes outperform stock images.

CRO is one of those techniques that consider quality over quantity. As I’ve mentioned before, a website with high traffic but no conversions will cost you money. So instead of focusing your marketing efforts on acquiring more traffic, you should work on converting the traffic you already have. It maximizes your profits without having to pay for more traffic (of course, you’d have to bear the cost of the CRO process).