Clarify important questions You should answer

brokenheard320@

On the other hand, because the (female) target group usually attaches great importance to finding the “right” wedding dress - a comprehensive description of the material, cut, etc. is essential in this case. Important : Don't assume what you would like to tell users about your product. Instead, explain what users want to know in your product text. Content: This information belongs in the text The question of what information should be in your product text is not easy to answer in general terms. Always think about what questions the average visitor to your product page would ask. Assume that the user does not have much prior knowledge of your product. If he leaves your product page, he must definitely be smarter than before.

Also address possible objections from the user. What could make him doubt about Special Data buying the product? Give him enough arguments to allay his concerns. Tip: You can find out what information your customers want about a product through customer reviews , for example . What are the complaints, which aspects of the product were unclear when purchasing it? Your shop's customer service will also be able to tell you what questions or requests users express. This is how you brief your copywriters correctly If you commission copywriters to create product texts, it is important to instruct them accordingly. Clarify important questions You should answer the following questions for the copywriters in advance.




What does your company do ? Who are your (most important) competitors ? Which target group do you want to address with the product texts? Which keywords to use? How should the text be structured linguistically , what tone should the copywriter use? (Factual, adult, youthful, humorous, emotional…) Is there a set wording (corporate language)? (Here you can specify desired or unwanted words, rules for addressing readers, and much more.) What does the design of the product page look like – and how is the text integrated into it? Are there specific requirements for the structure and design of the text ? How extensive should the product texts be? What is the aim of the text ? (Ultimately, to get the reader to convert.